When it comes to keeping your website polished and up-to-date with the latest trends so you don’t fall behind, it can be easier said than done. Especially if you’re not a professional website designer! However, one way you can dramatically improve your practice website is by making sure it’s mobile-friendly.
What is a “mobile-friendly” website?
Nowadays it seems like almost everyone has a smart phone or other Internet-connected smart device that they use instead of or alongside an actual computer. If you’ve visited a few different websites using one of these mobile devices, you know that not all websites are created equal. Some websites are very difficult to navigate on mobile, looking like they’ve been squished into a box that’s too small for its contents.
On the other hand, many websites look beautiful on mobile devices and are quite easy to navigate and use. Websites like these – sites which adapt well to being seen on a mobile device – are considered “mobile-friendly”.
The best ways to ensure your site is mobile-friendly is either by using a website builder that allows you to design a separate mobile appearance for your website, or using a professional website building service like WebHealer which guarantees that your practice website is mobile-friendly.
How important is a mobile-friendly website?
There was once a time when website traffic from mobile devices was a negligible addition to any site’s total visitors. Today, however, is a very different story. In 2020, over 80% of the time spent online by Internet users in the UK was spent on mobile devices.1 Consider how much time we all spent online in 2020 and you’ll start to get the picture of how important it is to cater your website to mobile users. That’s a whole lot of traffic that could be potentially pointed towards your practice website!
In other words, having a mobile-friendly website is almost as important as having a website itself. If you’ve ever experienced a non-mobile-friendly website on a mobile device before, you know first-hand how difficult it is to handle. Did you click away? Even if you didn’t, I’m sure you’d understand why someone would. It’s a risk you don’t want to take with your own website.
How else can being mobile-friendly help my website?
Everyone who owns a website knows how important your ranking is when it comes to Google search results. The best way to increase your Google ranking is to practice healthy Search Engine Optimization (SEO) techniques when it comes to your website, which can range from writing content that’s on-topic to using good web design. And that’s where being mobile-friendly comes in.
Google’s search engine is smarter than ever and now it can actually tell the difference between websites who have mobile-friendly design and those that don’t – and it has a preference. Websites which have adaptive, mobile-friendly design are ranked more favourably by Google over time. So not only will having a mobile-friendly website ensure your practice website can cater to the experience of mobile users, but it will actually put you in front of more potential clients!
Looking for someone to help you make the most out of your therapist website? Or maybe looking for someone to help you build one from scratch? Then look no further than WebHealer! With personal, guided support we will help you build – and maintain – the best possible website for your practice.
- Bullock, Lilach. “Mobile Marketing Statistics Compilation” Smart Insights, 3 Sept. 2020, www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.